The manufacturer’s forthcoming model targets families and the fleet sector, the latter of which still leads EV purchases across the UK. A major carmaker that sold over two million vehicles last year is entering the UK car market, taking on several established rivals with its first offering.
Geely, the owner of Volvo, Polestar and Lotus, is set to arrive here as a standalone brand. The Chinese automotive giant is positioning itself to challenge established electric vehicle names like Tesla, BYD, Skoda and Hyundai. Its initial release in Britain will be the EX5, an all-electric crossover SUV.
The EX5 is due in showrooms this October, with prices starting at £31,990. Thanks to its contemporary styling and balanced performance, the model has already been compared with the Hyundai Ioniq 5, Skoda Enyaq and Nissan Ariya, as well as more budget-friendly Chinese models such as the Leapmotor C10.
Prioritising space and comfort, the EX5 is aimed at both families and fleet buyers, the latter of which continues to dominate EV sales in the UK. Last year, Geely sold nearly 2.2 million cars worldwide, representing a 34 per cent increase from 2023.
The onboard technology will undoubtedly be a major attraction for prospective buyers. Even the entry model includes LED headlights with High Beam Control, automatic wipers, adaptive cruise control, keyless entry, a 15.4-inch central touchscreen and a 360-degree parking camera as standard.
The EX5 Pro adds 19-inch alloy wheels and an alternative interior finish, while the Max edition raises the luxury stakes with a panoramic sunroof, an automatic tailgate, ventilated massaging seats, a premium stereo system, ambient lighting and a head-up display. This top specification will retail at £36,990, still undercutting several of its direct rivals.
Performance has been tuned for British roads, thanks to input from Lotus Engineering, which worked with Geely in testing and refining the EX5. The result is 0 to 62mph in just 6.9 seconds — and that’s the standard version.
In terms of efficiency, the base EX5 has a range of 267 miles, while its rapid-charging capability allows the battery to go from 30 to 80 per cent in around 20 minutes. Buyers will also receive an Andersen A3 home wallbox charger, together with an eight-year extended warranty.
Geely has stated its intention to establish a nationwide network of dealerships and service centres to support its vehicles. More models are expected to join the EX5 next year.
With a competitive price point, fast charging, credible range and strong tech, the EX5 represents the first step in what could become one of the biggest shifts in the UK EV market in years.
See also: Coseley EV Charging Hub Approved After Redesign
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